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Find out the 4 most important things to focus on when getting started with using Pinterest for your business. Grab your FREE Roadmap so you too can use Pinterest marketing strategies. #isabellepaquin #pinterestmarketing. In this blog post, I’ll be sharing my top Pinterest tips for a fresh start for your business. This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you. 5 Tips to Get Started with Pinterest Marketing for 2019. If you are anything like me, you love the new year! Follow these 5 steps from our recent Pinterest Marketing webinar to get started with your own Pinterest marketing strategy: Create Compelling Content First and foremost, a successful Pinterest strategy must center on creating compelling visual content. Unlike most other Social Media sites, Pinterest is almost completely driven by images. Pinterest Marketing: How to Get Started, Grow Traffic & Make Money Some people mistakenly think Pinterest is a social media platform. In fact, it’s a visual search and discovery engine – making it an ideal place to for Pinners to discover your blog or online store. Every e-commerce business can make money through Pinterest, but business-to-consumer (B2C) companies tend to get more out of Pinterest than business-to-business companies do. Public Pinterest. One thing to remember when starting marketing on Pinterest is that much of the user interaction on Pinterest is hidden.
*Pinterest Marketing: How To Get Started Hurting
*Pinterest Marketing: How To Get Started At Home
*Pinterest Marketing: How To Get Started Working Out
*Pinterest Marketing: How To Get Started Without
Social media marketing advice tends to focus on Facebook and Twitter, but there are increasing benefits to putting solid marketing effort into other sites like Reddit, Instagram, YouTube, and LinkedIn.
Pinterest, in particular, is a social media platform that’s well worth investigating for any e-commerce business. It has over 250 million active users. It works differently from the aforementioned platforms, so it requires its own strategy.How Pinterest Works
Pinterest works like a million corkboards that users (“pinners”) can pin different things to. The main idea is to collect ideas and inspiration together onto a board to help the user make a decision in the future, usually a purchasing decision.
A pinner can pin text, blog posts, or links to a board, but the predominant use at the moment is for images and video. If they’re thinking about redecorating their kid’s room, for example, they may begin to collect images and design ideas in a Pinterest board or browse relevant Pinterest boards that have been created by others.
Pins to add to a board can come from user uploads, suggestions from friends, or from searching on Pinterest. This means that we are able to get our products in front of motivated users who are interested in relevant topics if we choose our Pinterest content wisely.Pinterest Is Primarily Business-to-Consumer
Every e-commerce business can make money through Pinterest, but business-to-consumer (B2C) companies tend to get more out of Pinterest than business-to-business companies do.Private vs. Public Pinterest
One thing to remember when starting marketing on Pinterest is that much of the user interaction on Pinterest is hidden. Pinterest allows users to create private (“secret”) boards where they can collect pins without anyone else knowing.
This is different from the usual social media experience. Pinterest is designed to be a safer space to discover new things without everyone in your life instantly knowing about it or considering it an endorsement. This can mean that users are more comfortable interacting with your brand as it’s not public.
93% of pinners say that Pinterest helps them decide what to purchase.Pinners Are Motivated Buyers
When you realize that Pinterest users are proactively searching for things they want, Pinterest becomes a lot more interesting from a marketing perspective than more passive social media like Facebook.
People who use Pinterest buy more often and spend more than their non-pinner counterparts. They’ve been shown to spend 29% more than people who don’t use the platform, and over 40% of users have an annual household income of over $100,000.Setting up Your Pinterest Profile
A business account on Pinterest is a no-brainer, as it gives you access to exclusive advertising tools and access to analytics.
Your Pinterest profile should match the branding on your website and other social media sites.
The boards on your profile page can be organized into niche sections. This makes it easier for users to find the content they’re really interested in from you, and you’ll be optimizing your boards to hit more keywords.
You can create different boards to market your different types of products. You can also create boards that will sell your products to different audiences.
Featured Boards is an option that lets you place your most important boards above all others. What to Share on Pinterest
Pinterest is a visual platform, so it’s no surprise that images of products work well. You will get the best bang for your buck with Product Pins, which show an image of your product alongside a price and where to buy. If the user clicks on the pin, they’ll be brought through to the linked website to purchase the product.
Videos are becoming increasingly popular on Pinterest, and if you have a backlog of videos already created on YouTube, you can automatically import them to Pinterest. Because people are usually looking to get something done when they browse Pinterest, how-to videos perform particularly well.
Article Pins also work well to bring people to read your informative article. More than on other platforms, your article should be accompanied by an excellent image that entices people to read it, alongside a description that tells them what they have to gain.
Infographics work well on Pinterest but remember that most people are browsing Pinterest on their mobile device, so keep the details legible.Keywords
Keywords and phrases are very important to success on Pinterest and should be taken into consideration every time you add a pin. Buyers are actively searching for products that they might purchase, and you want them to see your pin whenever they search for relevant phrases.
Hashtags can and should be added to pins in the main description, but don’t go overboard!
Pinterest has a useful keyword tool in the Promoted Pins creator that you can use to find similar and relevant phrases based on actual search data on Pinterest. You can use this for all of your pins, optimizing them for two or three relevant and popular search topics.Get on Pinterest
There’s no doubt that Pinterest is a social media platform with huge potential for most e-commerce companies. Create a high-quality profile and publish well-designed pins with great keywords, and you may find it a goldmine for new customers.


Last week I shared 8 reasons you should consider integrating Pinterest into your digital marketing mix. Now that you know why you should use it, here are 5 tips for getting started with marketing on Pinterest.
RELATED CLASS: How Pinterest Can Help Your Brand1. Create a free Business Page at business.pinterest.com.
Creating an official Business Page is important if you want to sell your wares through the site or conduct any type of commercial activity.2. Add “Pin It” buttons to every image on your website or blog.
’Pin it’ buttons make it easy for visitors to pin your content. Just as having a Tweet This button and Facebook Like button is vital to encourage social sharing, your website visitors and customers should be encouraged to pin your items to Pinterest.3. Link back to your content.
To get results for your business, you must focus on original content that links back to your website. While re-pinning, liking and commenting on others’ pins is important to create community on Pinterest, your sales and your website traffic will not increase unless you pin your own stuff. Follow the 80/20 rule in this instance. According to data from Piqora, a pin generates an average of $.78 in sales. Wow!4. Follow the rules for great pins.Pinterest Marketing: How To Get Started Hurting
Videos from YouTube and Vimeo, images with text overlay, infographics, and DIY and How To graphics are just some of the most successful pins on Pinterest. What other type of content should businesses pin? Watch Pinning for Profitto find out.5. Participate in Group Boards.Pinterest Marketing: How To Get Started At Home
Participating in Group Boards run by influential pinners is a great way to get your pins in front of a brand new audience, and to increase your personal following. Happy wheels watermelon gaming.Pinterest Marketing: How To Get Started Working OutLearn how to use Pinterest to drive referral traffic and boost brand awareness.Pinterest Marketing: How To Get Started Without
Watch How Pinterest Can Help Your Brand,and walk through the necessary steps for getting up and running on Pinterest. You’ll discover how to leverage the network to drive significant referral traffic, and learn exactly how to create pins that people will love, share, and visit. Get instant access to now.
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